bearsuit boy

With the impending release of Where the Wild Things Are, I've been keeping my eye out for fun ways to get my 5 year old as excited about the movie as I am.  He doesn't even have the book yet, but it's sitting in my Amazon shopping cart waiting until I have enough items to qualify for free super saver shipping.  Anyway, I noticed this little print on etsy and it immediately made me think of Max.  Any ideas as to how I can use this (i.e. a good excuse to purchase it)?  I think it is adorable!